Market Insights Manager

Job Title: Market Insights Manager Location: Dublin – Hybrid (3 days per week in the office) Dublin 15 About Gen Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs. At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen. How We Work Our hybrid work style (3 days in the Dublin office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work. About the Role: The Market Insights Manager sits within the Insights & Strategy team[CB1] . This is an individual contributor role with no direct reports. Based in our Dublin office on a hybrid basis, you will build a clear, joined-up outside-in view of the world in which our brands operate – how we are perceived, how the consumer context and category are evolving, and which competitors are winning or losing and why. You will own and evolve core market and brand insight programmes (including the Brand Tracker, Market Insights, Social & Cultural Insights, and Customer Round-Up), heavily leverage AI-enabled workflows to scan and interpret external signals, and feed a strong outside-in perspective into strategy, planning and execution across Gen – including the quarterly “State of Play”. You’ll work closely with the wider Insight team, Marketing and cross-functional stakeholders to connect brand and market performance insight to real decisions across our portfolio of brands. Key Responsibilities: Brand & market performance insight - Lead the Brand Tracker programme end-to-end, managing the research agency effectively to ensure a high standard of delivery. - Maintain a clear, consistent view of brand health across markets, segments and brands, and explain what is moving, for whom, where, and why. - Connect brand tracking to other indicators (e.g., category size, share, pricing, media, search, CX metrics) to provide a joined-up view of brand and marketing performance. - Produce regular brand and market performance deep dives and analysis that translate data into clear guidance for marketing and commercial teams. Communications testing & optimisation · Lead the development and optimisation of marketing communications across brands, markets and channels, using quant and qual research to uncover consumer truths and define effective campaign platforms. - Drive message optimisation through iterative testing – selecting, refining and prioritising creative routes, propositions and executions to maximise cut-through and effectiveness. - Own pre-testing and in-market learning agendas, embedding continuous optimisation loops to improve campaign performance over time. - Leverage self-serve platforms (e.g., Zappi) and partner with Marketing, Brand and Creative stakeholders to translate insight into clear, actionable direction that strengthens campaigns and supports growth. Social, cultural and macro trends - Run an always-on horizon scanning approach across social, cultural, behavioural and macro-economic trends impacting our categories and customers. - Use sources such as social listening, search behaviour, analyst and industry reports, news and cultural calendars to spot signals of change early. - Distil complex trends into concise “so-what” narratives that highlight risks and opportunities for our brands and propositions. Competitive & category intelligence - Maintain a structured view of the competitive landscape, including direct competitors, adjacent players and emerging disruptors. - Track competitor strategies, positioning and major moves across brands and markets to understand at a high level who is winning or losing, and what this signals about the direction of the category. - Produce regular competitive and market overviews (drawing on sources like the Customer Round-Up survey) that surface key shifts in category dynamics and competitor direction, informing higher-level brand, portfolio and go-to-market choices. - Partner closely with Product Marketing, aligning this macro view of category and competitor direction with their more granular competitive intelligence (e.g., features, pricing, propositions) to minimise duplication and ensure insight is complementary, consistent and mutually reinforcing. AI-enabled insight & communication - Heavily leverage AI tools (e.g., LLMs, summarisation, clustering, text analytics) to process large volumes of data, from survey verbatims and reviews to social and secondary sources. - Design and document repeatable AI workflows for desk research, trend scanning, competitor content analysis and drafting summaries and storylines. - Help embed AI-enabled workflows across the Insights & Strategy team so that colleagues can work faster and smarter. Cross-team collaboration - Work closely with colleagues across the Insights & Strategy team and cross-functional partners in Marketing, Product, Commercial and Product Marketing. - Contribute to the quarterly “State of Play” (integrated customer and market narrative) with clear outside-in perspectives. - Manage relationships with external agencies, ensuring work is high quality, on brief and focused on the right strategic questions. About you: Education: - Bachelor’s degree in a relevant field (e.g., Business, Marketing, Economics, Statistics, Social Sciences) or equivalent practical experience. Experience: - Experience in market insights, market research, consumer intelligence or strategy, ideally within technology, digital services, subscription or adjacent categories. - Track record of working with brand tracking or large-scale syndicated studies and turning outputs into clear business guidance. - Hands-on experience with quantitative data and analysis, comfortable pulling data and running your own analysis (e.g., cuts, segmentations, trend analysis, basic statistical tests). - Comfortable synthesising multiple sources – market data, analyst reports, internal research, social and cultural signals – into coherent, actionable stories. - Demonstrated use of AI-enabled tools (e.g., LLMs, social/listening analytics, text analytics, summarisation tools) in research, analysis or insight workflows. - Experience working with global or multi-market brands, navigating different stakeholder needs across regions and functions. Skills: - Structured and hypothesis-driven thinker – able to frame questions well, break down complex problems and design sensible approaches. - Strong synthesis and storytelling skills – able to move from detail to the big picture and articulate the “so what / now what”. - Excellent written and verbal communication, including concise decks, summaries and visualisations for busy stakeholders. - Effective stakeholder and agency management – credible with senior leaders and peers across teams internally and externally; able to influence without direct authority. - Comfortable learning and using new tools and platforms, especially AI-enabled ones, and turning them into practical workflows for others. - Good project and time management – able to juggle recurring deliverables with ad-hoc requests and communicate priorities clearly. Personal Attributes: - Ability to thrive in a fast-paced, high-tech environment and manage complex problems. - Curious and outward-looking – scans the horizon for market, cultural and competitor shifts and enjoys making sense of ambiguity. - Collaborative and integrative – excels at bringing together diverse perspectives, information and expertise from within the team and across different functions to create unified, actionable insights. - Insight-to-action oriented – focused on impact, not just analysis; always looking to translate findings into practical next steps. What’s next: Your CV will be reviewed together by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will invite you to an initial Zoom conversation to discuss your background, what’s compelling you to Gen, and walk you through the interview process. Important Application Note – When you apply, please include your current city and country and let us know your work status (e.g., visa status, right to work in Ireland, etc.). Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.